When the Balloon Goes Up: The Communicator's Guide to Crisis Response (Paperback)

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Any organization, regardless of size or purpose, could be involved in a crisis that could damage or destroy its reputation. And news about that crisis can be around the world in 30 minutes.

When the Balloon Goes Up provides communication and public relations professionals a blueprint to succeed in that high-pressure environment.

Before teaching crisis management at the Integrated Marketing Communications graduate program at Northwestern University's Medill School of Journalism, author Bob Roemer spent two decades in the public relations department of a large oil and chemical company. His frontline experience responding to crises including white-collar crime, murders, robberies, environmental incidents, strikes, product contamination, corporate campaigns and fatal explosions forms the basis of this book.

From creating a communication response plan to selecting and training spokespeople, When the Balloon Goes Up has the crisis-tested strategies, tactics and skills to give you confidence to prepare for and respond to a crisis regardless of its nature.

Chapters include:
Explosion! Not Communicating Speaks Louder Than Actions Characteristics of a Crisis Lessons From Crisis Case StudiesMistakes and Attitudes That Will Ruin Your Organization's Reputation Focusing the Response: Goal, Strategy and Organization Crisis Communication Principles Crisis Center of Gravity Initial Response Primary Response Recovery Selecting and Training Spokespeople Creating a Crisis Response Communication Plan A Sample Crisis Response Plan Maintaining and Improving Your Plan: Exercises and Drills Test Your Crisis Response Skills Crisis Case Study Format
Cartea este scrisa in limba engleza.