English for Marketing and Advertising Student s Book with MultiROM

Descriere

English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing & advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course of for self-study.

Key Features of the Book

* A wide range of material targeting key areas of marketing, advertising and corporate communication

* Tip boxes addressing key language points, useful phrases and strategies

* DID You KNOW? boxes addressing language and cultural issues

* Stimulating role-plays for pairwork and group tasks

* STARTER section at the beginning of each unit with warm-up and awareness-raising activities

* OUTPUT section at the end of each unit with activities to encourage discussion and reflection

* Appendix including an answer key, transcript, A-Z wordlist and a glossary of marketing terms

Key Features of the MultiROM

* Realistic listening extracts

* Interactive exercises to practise communication, useful phrases, and vocabulary